Your business cards
Aren’t business cards a little old-fashioned these days? Yes, they are, and I prefer to use Bump or a similar iPhone service but the fact remains that we must have them. Business cards ‘speak’ to people when you’re no longer around. They remind people of your products or services.
So they must be designed to work well for you. For many years, we had metal business cards. They were incredibly effective and no, they didn’t set off alarms at airport security gates. Yes, they were expensive but they were rarely thrown away. The only problem with them – apart from the cost – that they weren’t able to go into a Rolodex, assuming people still have those. We discontinued the use due to the high cost – after all, when someone gives me an expensive business card, I wonder who exactly is paying for it. Me, the client?
But we still have business cards – and they still knock people’s socks off – and the cost is very reasonable.
Why are they so effective? Because the back of every card features one of our artworks. My card-holder is a mini-portfolio. If someone asks me for a card, I can fan them out like a magician saying ‘take a card, any card’.
Imagine how you could use that. If you have a hotel, a resort of destination, you can have specific cards for different services you offer – featuring dining, weddings, the ocean …