You trust your mechanic, don’t you?
I think that this is the second time this week that I’ve used car analogies. Well, here I am again. That’s because we often have clients who say (or imply) ‘whoa – all this website stuff … the internet … social media … blogging … I don’t understand it.’ This often is followed by ‘so I’m not going to do it’. Well, here comes the car analogy. Your car needs attention from time to time. You take it to an auto repair shop, right? Your life can depend on him (or her!) doing the job right, yes?
You don’t understand how your car works. You have no idea how to fix it. You wouldn’t even attempt to service it yourself. So – naturally – you go to an expert. You have no idea why or what the mechanic is doing. You don’t say ‘whoa – I don’t understand why my car needs servicing, or what the mechanic is doing so I’m not going to send it in for service’.
So my question is pretty obvious – why do you need to ‘understand’ the internet or social media or blogging or internet reputation etc? You know you should do it. You know that your competitors do it. They don’t understand it either, but they do it.
You might have advertised on TV. Do you know how they work? Would you know where to start publishing and printing that magazine you’ve advertised in?
Don’t miss the boat, you’re a late arrival already.