You still want to rely on Google?
Are you mad? Sorry but there is so much nonsense written on the internet about Penguin, Panda and no doubt we shall soon have a platypus or something, and I wonder so much about the amazing amount of energy that’s being spent debating, analyzing and generally moaning & groaning because your careful SEO (or worse, the amount of money you spent with an SEO company) was all a waste. I did warn you a long time ago…
I read so much nonsense. Everyone wants to talk about Google or write about it – why not simply spend that time generating traffic? I read ‘everyone knows that Google likes…’ or ‘Google hates sites that…’ and other insanities from people who, quite frankly, don’t have a clue. Since I first started making websites, which is longer ago than I want to remember, I have reminded people ad nauseam that you and your little website have absolutely no god-given right to be in any search engine.
If you’ve previously had good search engine traffic and now it’s gone, then do something about it. Don’t wring your hands. Don’t talk about it in forums. And mostly, stop complaining that it isn’t fair. Life isn’t fair. Didn’t you learn that before you even went to school?
I was looking at the stats of one of my websites this morning. It’s a new site – probably about a month old. At the moment, it is getting 13% of it’s visitors from search engines. That’s fine. Yes, I know that in the olden days it was bandied around that 85% of all hits to websites came from search engines but guess what? Times change. If it stays at 13%, that’s absolutely fine with me.
Then I looked at another one of my articles on another site. It’s had a lot of hits today and it’s doing really well. Not one hit has been from a search engine or a link.
So yes, I realize it’s a shock if a few years ago the majority of your hits came from search engines and now they don’t. But stop moaning and get on with it. The world changes. The internet changes. If you don’t, then you’ll be left behind.