Yes, search engines do care about spelling and grammar
It seems that I’m on a ‘spelling and grammar’ roll at the moment because I see that was the subject of my last rant. And yes (I’m sighing) people frequently ask me how important these factors are in the eyes of search engines. (Actually, I love the mental image of all these googlebots running around with eyes on stalks). Look at it this way – what company is the largest publishing company in the world?
Whoever they are, they’re not going to stand for bad spelling and grammar, are they? When you consider that (at the last estimate I saw) there were 5 billion pages online,I think that it’s fair to say that Google is a pretty large publisher, don’t you?
So we’re not going to suggest that spelling and grammar aren’t important to search engines – that would be crazy. Remember, search engines – like all businesses – want happy customers and customers aren’t going to be happy if they are directed to websites which don’t have good grammar and spelling. After all, it’s disrespectful, if nothing else.
Let’s say that you’re advertising for a new member of staff. You get a resume that’s beautifully written, with perfect grammar and spelling. You get another that’s riddled with errors. How much does that second person respect you as a potential employer? Who are you going to employ?
Now let’s say that you’re an Italian restaurant. Your website has lots of grammatical errors. Your competition in the next street has a wonderful website with perfect English. Who is respecting their potential customer? Where do you think that customers who are checking your menus online will decide to dine tonight.
Don’t take my word for it. Read what Google has to say: