Write for your audience
How crazy does that sound? I mean, it’s pretty obvious, isn’t it? Well, for some people it seems not. On one of the best known writing 2.0 sites is having a right old ding-dong at the moment as it tries to clean itself up after being just a tad too lenient with writers who have been a little less that legit in what they think are their ‘SEO’ methods. And then, of course, they are getting mad about it …. which makes me mad …. hence the rant. It’s so basic – not everything is suitable for every site, it really is as simple at that. Truly.
People see the sense of not writing a chocolate cake recipe for a site about motor mechanics (although no doubt mechanics enjoy a slice or two). I write in English – I wouldn’t write for a Chinese website. And yet give people the freedom of a writers’ platform and they run amok, despite the platform’s clearly-stated rules.
This, as you know, is where I rant. I wouldn’t rant on a site such as Taste Magazine because that site’s entire raison d’etre is to find and recommend unusual gifts. And I wouldn’t recommend gifts on my I Am Las Olas site because people go there to learn more about Fort Lauderdale, not to discover that I’ve just found a brilliant website that sells books from the Folio Society or sheet music for people who play the mandolin.
By the same token, if I was an internet marketer who wanted to overload a page with affiliate links I wouldn’t do it on a 2.0 site that only allows a certain number of links – and if I did, I’d be bonkers. And even if I was bonkers enough, I don’t think I’d have a leg to stand on if my ‘article’ was removed.