LATEST
- Backlinks – again
- Stealing photographs – not only uncool, illegal
- Sending press releases? Be careful
- You think it won’t happen to you?
- Unbelievable – typo extraordinaire
- Your website is judged by the company it keeps
- Relax You’re Here – Lauderdale-By-The-Sea
- Seasonal gifts for guests and clients
- You trust your mechanic, don’t you?
- Do PR and social media overlap?
- Do you have online advertorials?
- Your social media calendar
- Why is maintenance such a problem for you?
- What are you curating and why?
- Launching your new website
- If you’re going to write online, it’s a good idea to be an online writer
- Yes, search engines do care about spelling and grammar
- ‘Excuse the spelling and grammar….’
- Content marketing is more than just ‘writing stuff’
- Are backlinks now illegal?
- Content marketing isn’t for my company
- Making the most of the news
- Then listen to Google
- Do you study Google trends?
- A simple editorial calendar – so easy
- You still want to rely on Google?
- Protecting your online writing
- Write for your audience
- Internet transparency
- Matt Cutts talks about social media & design
- The day a PR company ruined a company’s internet presence
- Anatomy of an article
- Why you shouldn’t need the disavow tool
- Artists – just get over yourselves
- Portrait of the Boulevard 1
- What is Tastes Magazine?
- From the Beach to the Boulevard – brand new book
- What happens in Vegas, stays in Vegas
- Oh, so it’s the fault of mobile photography
- Even a cellphone camera…
Telling your story
Telling your story is an important part of your brand. You do have a story and you need to make sure that people are aware of it. Telling your story is often referred to as ‘content marketing’ but we prefer the more personal description – because it is a way to reach personally to your audience, customers and potential clients.
Your story is a very cost-effecting marketing method too. Let’s face it, people are going to write about your company. It might be in blogs, in traditional print publications, or it might be a quick review on Yelp and TripAdvisor. But people are writing about you.
You know your story better than anyone – you should be in charge.
Let us help you.