Sending press releases? Be careful
A couple of weeks ago, Google gave us greater clarification on its recent announcements regarding advertorials on the web. Many of us had wondered about the status of press releases because, as I have written elsewhere, they generally have nofollow links – an abundance of which can be harmful to a site’s search engine presence.
In its clarification, Google confirmed that yes, online press releases do count as ‘advertorials’ (even when you are using a free service). The problem is, that many PR firms haven’t yet caught up with the latest developments.
Google also gave more information about the situation regarding anchor text and this is also what we suspected – this must be varied and not concentrating on major keywords.
A press release should do what it did in the old days – get out the information about your exciting news – and please, not ‘Widgetmania has a new website’ or ‘WidgetInteriors has a new client; I mean real news. But it should be checked over by experts first and it should not be sent to multiple services unless you want your site devalued or even banned by search engines for unnatural link building.
Google is taking action and we need to pay attention.