Philadelphia establishing an ‘arts destination’
A new campaign by the city of Philadelphia is aiming to attract tourists and visitors by claiming to be a destination for the arts. This coincides with the opening of a new art museum, The Barnes Foundation. This initiative combines traditional marketing with social media. The report I read says that this includes Foursquare. (Wow, how progressive. Sarcasm, sorry).
The campaign has been allocated a budget of $2million over the next two years. The campaign slogan is ‘With art Philadelphia’.
I had my sarcastic moment above so I’m saying nothing.
However, it is interesting to note that once again, art is being used to attract visitors. We know that so many hotels and resorts these days are marketing their destinations through art. Why is this? There are several reasons but the most important is that the smart marketer today realizes that art ‘speaks’ to us.
We have all been involved in strange times in recent years. And studies have shown time and time again that viewing the right sort of art is good for our well being. There are those who would say that it ‘soothes our soul’ but the scientists who have undertaken the studies are more pragmatic than that. “Participation in culture is good for you, regardless of whether you consumed or created the culture. And the more culture, the better the study participants’ health. Frequency of cultural activity is positively associated with good health, life-satisfaction, decreased anxiety and decreased amounts of depression”
But one interesting result is that men benefit from this effect slightly more than women, according to a study in Norway. Watching sports had no such effect.