Do PR and social media overlap?

Do PR and social media overlap?

That’s an interesting question that I found in my email box this morning. A client – a start-up – wanted to know why, or if, they needed a PR company to work with them. A good question and as usual, it’s impossible to come up with a straightforward ‘yes’ or ‘no’ answer. After all, every company is different and the question to ask yourself is ‘why?’ What do you expect a PR firm to do for you?

Read More
Do you have online advertorials?

Do you have online advertorials?

If so, you’d better take another look. Google is now frowning upon these when it comes to backlinks. Of course, we were all expecting this because advertorials fall under the description of ‘paid links’ but now we have it confirmed. If you are embarking on a backlinking campaign at the moment – and if you are you must tread very, very carefully – be sure that advertorial links are not included. Non-organics links are increasingly being examined under the microscope.

Read More
Your social media calendar

Your social media calendar

Recently, I wrote about your editorial calendar and the social media calendar runs side by side. When you write content (or commission it) you need to also schedule it for your social media promotion too. Too many.people upload they content, market it once, and that’s that. Or worse, they spam their content every day. Elsewhere on this site, you’ll read why automating your promotions via social media is one of the daftest things you can do. But promote,you must.

Read More
Why is maintenance such a problem for you?

Why is maintenance such a problem for you?

I’ve never understood this. You have a car and every so often,you need to pay for it being serviced and generally maintained. No-one seems to mind this. You have a house or apartment that needs regular maintenance work. That’s fine too. Computers, air conditioning units, jewelry, clothing, TVs, office equipment, everything we own needs, cleaning and/or maintaining. So why do people get so funky about website maintenance? It’s beyond me…

Read More
What are you curating and why?

What are you curating and why?

Almost every business is curating these days. The trouble is that often, they might not be curating the right things and speaking to clients, it seems that some even don’t know why they are curating at all! So I want to remind you that from time to time it’s a good idea to evaluate and ask those very questions. What is my business curating? Why are we doing it? And there are even more questions that you should ask.

Read More
Launching your new website

Launching your new website

Sometimes, when I talk to clients about launching their new website, I get blank looks. Often, as far as the client is concerned, that hard work is done. They have had a lot of decisions to make and – sometimes – a lot of new information to take in. When the website is ready, what they really want to do is heave a sigh of relief and sit back and watch the leads come in. That’s not the real world.

Read More
If you’re going to write online, it’s a good idea to be an online writer

If you’re going to write online, it’s a good idea to be an online writer

Don’t tell me that title doesn’t make sense, because it does. It’s all the fault of Web 2.0 of course – they say – but there are so many people who write on the internet who can’t write effectively and … don’t understand the internet. Truly. Think of other walks of life. Can you be a doctor, a plumber, a pilot or a beautician without some sort of training? Nope.

Read More