National Tourist Appreciation Day
I do like these ‘days’ that keep cropping up. They are such a great reason for specials and promotions – especially for destinations and resorts. And National Tourist Appreciation Day is tailor-made for the industry. To be clichéd for a moment “what can you do for a tourist today?”
The first full week of May is annually recognized as National Travel and Tourism Week, a tradition first celebrated in 1984. Localized events are presented in cities, states, and travel businesses nationwide to champion the power of travel. It was established as National Tourism Week when the U.S. Congress passed a joint resolution in 1983 designating the week to be celebrated in May. In a White House ceremony, President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with “the appropriate ceremonies and activities.”
In 1992 in Fort Lauderdale the Water Taxi gave free-ride coupons to everyone who traveled with them that day. Hotels gave guests vouchers for a free stay next time they visited. Approximately fifty businesses were giving away freebies to tourists.
In Raleigh. North Carolina, local artists will be painting a mural to celebrate the tourist this year. In San Diego, local officials will be personally greeting guests who arrive at the airport.
All over America, destinations are gearing up with special events, offers, discounts, festivals, book-signings, exhibitions and more. Parties are planned, foodie events, walking tours, historical re-enactments, barbecues, concerts, scavenger hunts … there are special offers at museums, restaurants, attractions and more. Press releases are being prepared. locals are being encouraged to write about their area, schools are holding contests, sponsored runs are being organized.
It’s a great opportunity for photography because how many tourists DON’T have a camera? Often, its the camera we all have in our purses or pockets – the smartphone. So photography contests and exhibitions are ideal.
What is your destination doing? Can we help? Just let us know!