Matt Cutts talks about social media & design

I’m adding this video today because of the regular questions I get about…. you guessed … Google. Well, there’s nothing like hearing something from the horse’s mouth,is there? Google has been telling us for a long time that the important aspect we have to think about with websites is ‘user experience’. The trouble is, for many people, that this sounds too much like hard work. Why create a ‘user experience’ when you can simply chuck some money at an ‘SEO company’? Lots of reasons but don’t believe me, believe Matt.

As you’ll hear in the video, Google rewards site that add to and enhance the user experience. Ask yourself – is your site doing this? And while you’re in a questioning mode, ask yourself why someone who visits your website today will want to come back tomorrow … and the day after that … and the next day …

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