Making the most of the news
In the UK – and beyond – most businesses are hoping to capitalize in some way from the birth of the two royal babies that are currently expected. One, will be third in line to the throne and therefore this is a highly significant world event. Yeah, yeah, there’s the usual commemorative stuff which will no doubt be overpriced but one UK business has had a remarkable success with a publicity stunt that has been reported far and wide as headline news.
ADSA is a supermarket chain and one of their branches is close to the home of royal expectant parents, the Duke and Duchess of Cambridge. Something I like about this supermarket is … the way their parking lot operates (strange but true).
Parking spaces that are nearest to the entrance doors are reserved for the people who need them most – physically handicapped people and parents with young children or babies. The latter have stick-like figures painted on the asphalt – a couple with a small child.
At the massive expense of probably a dollar or two (pound rather) the supermarket has painted crowns on the stick figures of a parent and baby space, plus the wording ‘HRH Reserved’. Then, they bought, made or rented a guardsman’s uniform and dressed a parking lot attendant in this regal garb. He ‘guards’ the royal parking slot in addition to his other duties of directing and helping shoppers.
This story has been headlining British newspapers. I’ve no doubt that it has also been shown on television. (The Duchess has evidently shopped there in the past). Cost? Negligible.
I have some great promotional ideas but I have to say, I wish I’d been the one to have thought up this idea…