Are you still hiding? Is that because you remember advice from the last century about being cautious on the internet? You do realize that won’t work today? The internet is no longer a big scary place where people will stalk you – mostly they have better things to do – today it’s part of our lives. Your neighbors know you, don’t they? The clients and potential clients you meet ‘in the flesh’ know you so why are you hiding?
The web is veering more and more towards transparency. Do you remember when Google Plus first started? We had to almost show photo ID and give a blood sample to be accepted into beta. (I think it was two internet ‘proof of identity examples – Facebook and LinkedIn for example).
For too long people have hidden their online lives behind cutesy avatars. I strongly suspect that several sites will be putting their collective foot down about that one soon.
As for that security, if you have any sort of life, you’ll have your details on the internet. If you own a business, have a high profile job, own a property, have ever won awards, have ever posted on a forum under your real name …. etc. you’re out there and people can find you. If you’re not, then guess what? I’m suspicious.
OK, you don’t care that I’m suspicious. Why should you? But your potential clients will be suspicious – that’s far more important. Can they find you on the internet? And when they do, is it in a positive light? Are the articles and profiles they find ones that are under your control?
If they’re not, then you might need to work on that…