Do PR and social media overlap?
That’s an interesting question that I found in my email box this morning. A client – a start-up – wanted to know why, or if, they needed a PR company to work with them. A good question and as usual, it’s impossible to come up with a straightforward ‘yes’ or ‘no’ answer. After all, every company is different and the question to ask yourself is ‘why?’ What do you expect a PR firm to do for you?
There are some companies that simply think ‘everyone uses PR people so we must too’. So, what exactly do PR firms do? Let’s find our from the experts themselves.
That’s very interesting indeed, isn’t it? The question you have to ask is whether you need this and – more importantly – how it is achieved. Of course, research, policy, public opinion, company reputation, marketing and all the other issues mentioned can’t be done without social media.
So we are left with the next question – how familiar is your PR firm with social media? You see, the reason I ask that is because I often discover PR companies who aren’t professional and expert social media users. Don’t get me wrong, ‘some of my best friends’, as they say, are PR people. Some time ago I mentioned Technorati (or MuckRack or similar) to one of them and she said ‘I’m not familiar with that’.
Choose wisely. Need I say more?