One amazing little girl and her blog
A nine year old in the UK, Martha, started a blog. She had two goals. The first was to earn money for a charity which helps to feed children in the third world. The second was to improve the meals that her school served up to her and her friends every day. Martha believes that children should eat healthy food.
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Planning your social media event
Many businesses and destinations are planning events for Social Media Day which is happening at the end of this month. And quite rightly, it’s a great opportunity to be part of a worldwide event. It also shows that you are bang up to date. So how do you go about planning the event itself?
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Some common Facebook mistakes
Yes, I know, you’ve probably read me saying over and over again that Facebook is just a tiny part of a social media marketing campaign. But nevertheless, many small companies like the do-it-yourself approach on Facebook – and make some real beginners’ errors. It’s easy to think that because you (or your secretary or your daughter or your next door neighbor) has been cooing over their friends’ baby pictures and playing daft games on Facebook for years, that they are ‘social media experts’ I can promise you, they’re not.
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Marketing art
As you know, it doesn’t take much to get me going and deciding to have a rant. Today’s rant is due to an article I just read. You know that I only post about articles if I disagree with them so hold onto your hats – you know what’s coming … 
Cross-posting on social media
I’m sure I’ve written about this before. If I haven’t it must have been a dream. (That happens sometimes, doesn’t it?) But it is true that the one thing that annoys readers on social media is people who post something to one medium (such as Facebook) and have it automatically sent to another (such as Twitter). So many people quote this as being the most annoying thing on social media but people still do it. Why?
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Twitter and your hotel
I’ve written before about the value of Twitter to ensure a great guest experience in your hotel and today, I read another splendid example. But before I go on to the story, let me say that a recent survey showed that 12% of those asked had used Twitter to have hotel problems fixed.
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