From the Beach to the Boulevard – brand new book
As you know, Andy’s primary current project is the FtLauderdaleSun social share/photography project but a sideline has brought along with it a splendid new photographic book. That project is Team Las Olas – a social media and internet marketing system for our local area.
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Your art book and catalog
When you hold an exhibition of our artwork, we don’t just give you a few framed prints and leave it at that. We work. In addition to promotional material (posters, art postcards and other sales tools) we also create your exhibition catalog and your hardback art book.
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Traditional printing or custom publishing?
A tourism board has just announced its plans for a tourism booklet. It has sent out press releases about this and it seems to be wonderfully excited about this splendid ‘new initiative’. I’m sorry, but this is such a bad idea unless they are using a custom publishing service.
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Increase bar sales with your cocktail book
You might know that the word ‘cocktail’ was first used in London in 1798. And your bartender probably has a great range of cocktail skills and recipes. Put these two almost unrelated facts together and you have a great idea for a custom book that can increase revenue.
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Employee manual
That’s such a boring title. And do you know why? Because employee manuals are boring. Invariably. Yes, there are a lot of boring things that your new employees need to know but how are you welcoming them to your family? How are you letting them know what makes your business or organization tick?
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Real estate and custom publishing
If you sell real estate, then custom book publishing is perfect for you. The same applies to you as it does with any business – but more so. Real estate is a competitive game but you can position yourself above your competition by the simple – and inexpensive – use of books as a marketing tool.
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