Backlinks – again
There seems to be more confusion over backlinks right now that any other issue on the web. I can’t tell you how many emails I’ve had about this, so a rant is in order. Like most internet presence topics, the backlinks issue has basically the same answer – it’s quality that counts, not quantity. If anyone tells you that you need thousands of backlinks to your site, tell them to kindly go away.
It’s nice to have backlinks – they can help to send you real, human visitors (which is what we want after all) and help you in search engines but the whole process has to be performed carefully, slowly and manually. Let’s look at these three:
- Carefully – links which are on poor quality pages will harm your site, especially if the sites are unrelated to your subject
- Slowly – because if ten or more links are suddenly created, search engines see this as unnatural behavior – and it is
- Manually – links created by automated software will be either ignored or may penalize your site and anchor text must vary in a natural manner
I was recently reading about a website that was doing so much better in search engines than its competitor but yet the good site had only 54 backlinks – the competitors had thousands. How can that be when there are some SEO ‘gurus’ who’ll tell you that it’s quantity that counts and not quality? I knew you’d ask – here are details about the unsuccessful competitor. I took a screenshot: