Art for your office
The artwork you display in your office, conference rooms or public areas say a lot about you and your company. And we understand how difficult it can be to select exactly the right art. After all, it has several jobs to do. It needs to reflect your business and at the same time, be appealing to your guests.
That’s the difficult part – choosing artwork that will be right for all your business visitors. But it’s so much more than that.
These days, we know far more than we ever did about colors, symbols and the subtle effects they have on people. Large retailing corporations have spent vast amounts of money researching color and symbolism. For example, it is no accident that fast food establishments usually feature reds, oranges and yellows. This comes from scientific study – not the whim of the company.
The same can be said for the medical profession, who traditionally stick to blues and greens - colors which are scientifically proved to be soothing, calming and trustworthy. Banks often select blue as their corporate color because it suggests security and trust.
How do you want your guests to feel when they visit your premises? Do you want them to feel relaxed? Do you want to add a touch of excitement that will help in the sales process? Of course, it depends on your business.
All experts agree that nature is your best friend when choosing colors so the first criteria is to choose artwork based on nature. The next step is to determine who you are attracting. Does your business deal with men, women or an equal mix? What type of business do you have? How do you want people to feel when they are in your offices?
If you’re a small business, here’s a tip used in the motor trade – for initial interviews and conference with a prospect, blues and greens are the best colors. To close the sale, warm tones are advised. But do small businesses have the potential for two different rooms for the two functions? Probably not. So the answer is … switch the artwork!