A simple editorial calendar – so easy
Who wants old information? No-one. Who wants topical information? Everyone. OK, maybe that’s a bit simplistic but why so many content marketers and businesses don’t have an editorial calendar is totally beyond my comprehension. If ever there was an easy way to get attention – an easy way to give your customers what they are looking for – then an editorial calendar is that method. But how many companies completely ignore this?
I’ve ranted (often) about the number of companies that today choose to employ ‘social media managers’. I won’t rant again about how the majority of these people haven’t a clue what they’re doing – you’ll find all that in the archives using the search feature above.
I’m pretty sure that somewhere, and I think it’s on this site, I’ve written about what questions interviewers should ask candidates applying for such a position. I covered the basics and I really can’t remember (wine has flowed under the bridge) whether I mentioned the editorial calendar. Just in case I didn’t, here I am.
You have some sort of schedule for your business, right? If you’re a department store you sell bikinis when the weather is hot ans big overcoats in the cold months. If your business is having an anniversary you plan it well in advance. You plan your year accordingly. So why not plan your content accordingly? And why do you look as me as though I’m crazy when I suggest it?
An editorial calendar or schedule, call it what you will, is simply the basics of advertising that every child knows – who, what, when and where? That’s all you need. Who will create your content? What will it be? When will it be published? Where will it be promoted?
So simple and yet so overlooked…