Backlinks – again

Backlinks – again

There seems to be more confusion over backlinks right now that any other issue on the web. I can’t tell you how many emails I’ve had about this, so a rant is in order. Like most internet presence topics, the backlinks issue has basically the same answer – it’s quality that counts, not quantity. If anyone tells you that you need thousands of backlinks to your site, tell them to kindly go away.

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Stealing photographs – not only uncool, illegal

Stealing photographs – not only uncool, illegal

There are certain ‘social media managers’ who need a reminder that the important word in their job title is ‘social’. And the last time I looked, stealing is not a sociable activity. As you know, every morning Andy takes photographs on Fort Lauderdale Beach and shares them, in real time, with social media followers. I need to remind certain people that this does not mean they are ‘in the public domain’. We are delighted, of course, when people share them, but not when they steal them.

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Sending press releases? Be careful

Sending press releases? Be careful

A couple of weeks ago, Google gave us greater clarification on its recent announcements regarding advertorials on the web.  Many of us had wondered about the status of press releases because, as I have written elsewhere, they generally have nofollow links – an abundance of which can be harmful to a site’s search engine presence.

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You think it won’t happen to you?

You think it won’t happen to you?

Yep, that’s what JC Penney though too. So did Interflora. But they were wrong and you might be too.  And let’s face it, the former is a huge brand in the USA; the latter is the same in the UK. But that doesn’t matter to search engines as both companies had their sites totally (yes, totally) removed from Google for having iffy backlinks. Years ago in the case of Penney.

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Unbelievable – typo extraordinaire

Unbelievable – typo extraordinaire

I’m often guilty of typos, I know. Even though I’ve only just started writing this, I imagine that it will have the occasional typo. But that’s different to being unable to spell at all – or not being able to spot words that are spelled incorrectly. Even though they (or ‘it’, in this case) is on public display. I mean, why on earth …?

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Your website is judged by the company it keeps

Your website is judged by the company it keeps

That’s like ‘real life’ though, isn’t it? If we hang out with the the wrong crowd in our social lives then we are going to be perceived as being like them. If we hang out with the good guys, then we’re seen as good guys too. That’s so easy to understand in life situations but sometimes I find that people don’t realize that the same thing applies to websites. But it’s exactly the same. The next question, of course, is how is this evaluated? And again, the answer is easy.

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You trust your mechanic, don’t you?

You trust your mechanic, don’t you?

I think that this is the second time this week that I’ve used car analogies. Well, here I am again. That’s because we often have clients who say (or imply) ‘whoa – all this website stuff … the internet … social media … blogging … I don’t understand it.’ This often is followed by ‘so I’m not going to do it’. Well, here comes the car analogy. Your car needs attention from time to time. You take it to an auto repair shop, right? Your life can depend on him (or her!) doing the  job right, yes?

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